Last month (September 2025) the Secretary of State for Culture,Media and Sport, Lisa Nandy, launched an attack on “political polemic presented as news” and cited Nigel Farage’s programme on GB News. She told MPs on the Culture Select Committee :
“Ofcom is currently consulting on tightening the rules around politicians presenting news programmes and news in any format and that is something that we as a government strongly support. We will look closely at what Ofcom present to us but it is an area in which we intend to act”.
Just in case Ofcom wasn’t listening, she said something similar at the Royal Television Society conference and again in an interview with the Media Confidential podcast. And in a further flourish before Ofcom announced its decision she followed up on research from Cardiff University, funded by AHRC and carrIed out by YouGov.This found ‘public opposition to allowing politicians to front current affairs programmes – contradicting research carried out by the regulator, Ofcom’. Responding to this finding the Secretary of State doubled down saying the public were “right to be concerned about elected politicians playing the role of news presenters”.
Now we have Ofcom’s decision about politician presenters in a document which also sets out its views on the responses to its consultation. Among those responses was one which I submitted with former Ofcom colleague Chris Banatvala.
There has been much confusion about what the Ofcom announcement means. First the easy bit: the original proposal which Ofcom put out to consultation has been dropped because a range of objectors (including us and GB News) argued it was unworkable. Now the complicated alternative. Ofcom has come up with its Plan B which some readers think is tightening the rules as Lisa Nandy wants and some think loosens them which she certainly doesn’t.
Chris Banatvala has done his own independent forensic examination of the announcement. He explains that Ofcom has decided not to make any changes to the Broadcasting Code which would tighten the rules but instead has refined its ‘non-binding guidance’ in a way which allows the Farage show to continue. He concludes “For the first time ever, Ofcom seems to be allowing politicians to present ‘news, in whatever form’ within non-news programmes but will then consider a number of factors before deciding whether the content is impartial” .
I read that as a loosening of the rules and you don’t have to take my word for it, the positive response from GB News to the announcement confirms this. But maybe the regulator won’t mind a bit of confusion all round, a bit of ‘creative ambiguity’ to leave some potential jeopardy for GB News if it goes too far for the regulator.
We await Ms Nandy’s judgement on whether Ofcom’s ‘Plan B’ has passed her test, has Ofcom tightened ‘the rules around politicians presenting news programmes and news in any format’? .
One other point worth making; the Ofcom announcement does not push back hard against criticism from us and some academics about the quality of that audience research which it has relied upon to justify its position. Instead it promises to ‘explore conducting further research into audience attitudes towards news and current affairs on TV and radio’.
So the next steps to watch out for:
- Any response of any kind from Lisa Nandy as to whether Ofcom has met her test.
- If it hasn’t, any sign of a way in which the regulator and the minister could find common ground, maybe fresh public attitude research.
- Failing that, any sign that the Government does or doesn’t have the taste or the time for legislation?
- Meanwhile any new complaints about GB News output which become test cases of Ofcom’s ‘Plan B’.
Some recommendations: Giles Winn’s newsletter ‘ScreenPower’ on Substack is a way of staying in touch with issues ‘where TV and Film meet politics and power’.Roger Bolton’s Beeb Watch podcast has an interview with Professor Stephen Cushion of Cardiff University about his research on the audience’s views on impartiality.